Plastic is Fantastic

Use of plastics as packaging material have become most convenient and economical for the industry in general and CPG in particular. Apart from creating a visual appeal, plastic reduces perishability & wastage.

Plastic Pollution

Due to the use of chemical additives during plastic production, plastics have potentially harmful and dangerous effects that could prove to be carcinogenic or promote endocrine disruption.

Worldwide Legislation

There is growing concern (and activism) on the use of plastics in the world. There is intense research being undertaken on the quantum of plastics generated and dumped into landfills and into the sea.

PRO India Solution

The big challenge is how to take recycling rates form mid-thirties to 100%. Can each corporate set up a reverse logistics arm to pull back each of their packaging waste post consumption by the consumer.

Some Interesting Facts

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Countries banned plastic bags

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Years required to degrade plastic

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Tonnes of plastic waste produced in India daily

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Tonnes of plastic waste is recycled in India

Source : Ellen Mac Arthur Foundation

Why Plastics ?

Advantages of Plastics

Use of plastics as packaging material have become most convenient and economical for the industry in general and CPG in particular. Apart from creating a visual appeal, plastic reduces perishability & wastage. Its unbreakable & airlock (aseptic) features maintain freshness.

Circular Economy

Plastics, while being 100% recyclable, is not biodegradable. It is known that ‘plastic circular economy’ can be created to profitably bring back used plastic to the mainstream economy.

Headwinds

There is growing concern (and activism) on the use of plastics in the world. There are intense research being undertaken on quantum of plastics generated and dumped into landfills and into the sea. Activism from civil societies like Ocean Conservancy & Ellen McArthur Foundation have made regulator take notice of the magnitude of the problem.

Commitments

Announcements made by 11 CEO of top CPG companies at Davos (WEF – 2018) towards 100% recycling of plastic packaging in 7-12 years ( 2025 – 2030) is no surprise. With 8000 tons of plastics going each day into the oceans – food packaging has a significant share. Daily – 8MM empty bottles are part of the plastics ending up in oceans.

Partners in Progress

THE JOURNEY CONNECTING ALL STAKEHOLDERS

We are planning to ask companies for the permission to display their logos

Manufacturers / Brands / Importers

Brands have critical role of oversight on the functioning of PRO. Such would be provided by lending probono support to the PRO organisations. Brands would provide the pools of patient capital and autonomy to the PRO organisation, yet be available as advisors and proponents of the PRO activities, promoting the same with members and non-members of the industry.

Recyclers / Recoverers / Processors

Processors : Reputable and Stock exchange listed organisations are operating in the circular economy. These 41 processors are doing good while making the money. Ganesha Ecoshpere is a BSE listed organisation which recovers and recycles 15% of all PET waste (from the beverage bottles ) to convert them into YARN which is further processed by the clothing industry to make apparel. Intermediaries like Polywool is used from stuffed toys to car seats, carpets to bags etc. Investment into such companies and into their reverse logistics chain could be a profitable opportunity that would also serve the purpose of increasing recovery and recycling rates for India

Entrepreneurs: There are already diverse set of entrepreneurs with their early stage success in handling certain leg/domain/ geography of plastic recycling.

Government / Municipalities / Skill Building

The PRO structure could create a platform for data gathering and compliance to the PWR. Currently there are no hard and proven data on plastic consumption to recycling for plastics. Such a platform would help MOEF in incentivising and facilitating targeted recycling (both for plastic types and for geographic locations). Policy level interventions could be undertaken to refine and accelerate the journey Closer monitoring of progress can be envisaged

Foundations / NGOs / Civil Society

Other than keeping an eye on the progress of the plastic recycling journey, such civil society organisations can fund research in the space of plastics technology especially at end of life for reuse / repurposing etc.

Foundations can provide concessionaire fund, to be utilised in uplifting livelihood  of waste pickers at the bottom of pyramid. By working at ground level towards better health and education to the families. Creating pass though opportunities for govt funded to reach waste pickers and families.

Industry Associations / Academia & Research

Associations could provide important role in the very formation of the PRO. Bringing the collective effort of industry and regulators and creating enabling environment for role sorts, creating blue print of alignment, transparency towards joint planning and achievement of targeted rates of collection and recycling.

Deep research could be supported by CIPET / IIP / IIT and others towards better recycling methods of plastics. Specific LCA and Energy Studies could be undertaken to evaluate cradle-to-cradle vs plastics-to-energy and then energy-to-plastics approach for different from of packaging in India. Such organisations could also become knowledge partner in implementing and certification for ‘design out label’ for each package. EU’s green DOT program plans for such certifications mandated over next few years and such regulations expected in India too later.

-The Value Chain - Waste Pickers to Collectors:

The biggest beneficiary of the PRO process would be these building blocks of the value chain. Funds would be loaned out to create entrepreneurship at each level. Providing much needed capital and templates towards  such building blocks ( like mobile app for the Waste picker to directly connect to Kabadiwala , fintech and blockchain solutions for money exchange , NBFC models of providing small loans , city level collection centre template etc.

Everyone in the Value Chain towards Circular Economy

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